Sponsorship
Help Kiwi owners grow. Grow with them.
Put your product in front of the people who run New Zealand's small businesses, in a brief they chose to read and videos they chose to watch.
The rate card
Prices in NZD, excluding GST. Launch partners get founding rates, and we're happy to bundle.
In the newsletter
- Primary sponsorOn requestThe top spot in the issue, with your own short section in the MySMB voice.
- Secondary sponsorOn requestA shorter placement further down the issue.
- ClassifiedOn requestA one- or two-line listing. Good for local offers and hiring.
- Dedicated sendOn requestA whole email about you, clearly labelled as sponsored.
On video and social
- Sponsored explainerOn requestA labelled episode on a topic that fits your product, with a branded bumper. No host reads: there's no host.
- Presented by seriesOn requestOwn a recurring series, such as Chart of the Week or Kiwi Wins, for a season, across video, site and newsletter.
Who reads MySMB?
Owners and founders of New Zealand small businesses: sole traders, trades, retail and hospitality, professional services, online shops and small teams. People who do the books on Sunday night and still answer the phone on Monday.
We're launching now, so we won't quote audience numbers we don't have yet. Ask us and we'll share real subscriber, open, click and view figures as they come in, plus a mock-up of your placement.
The house rules
- Every sponsored placement is labelled. Always.
- We write sponsor copy in the MySMB voice, and you approve it.
- Sponsors never influence our editorial coverage.
- We don't sell or share subscriber data with sponsors.
- No crypto get-rich-quick, payday lending or anything we wouldn't tell our mum about.
Why Kiwi small business?
They decide, then and there.
Small business owners hold the budget and make the call. There's no procurement committee between your message and a yes.
They come to get better at it.
Our readers are here to learn how to run and grow their business. A useful product, shown at the right moment, is part of that.
Trust is the product.
We label every sponsored placement and only run ones we'd be comfortable recommending. Readers who trust the brief give sponsors a fair hearing.
Let's talk
Tell us what you're after and we'll come back within two working days with the rate card and ideas. Prefer email? sponsors@mysmb.co.nz